Inside the WAR ROOM

"The Cameras go off. That's when the real work begins." From the coalitions stitched together at midnight, to the caste equations no pundit could model- Aspire K Swaminathan has been in the room where Indian elections are actually won.

Not the press room. The war room.

This book tells you what happens there, through the stories of 12 real campaigns, with all the detail that never made the news.